For context, the tagline of the campaign is “Sydney Sweeney has great jeans,” and, as is explicitly pointed out, the whole thing is a play on Sydney’s “great genes.” Some people have taken issue with the glorification of Sydney’s genetics as a blonde-haired, blue-eyed, white woman, accusing AE of promoting eugenics and “ white supremacy .”

Fox News contributor Kat Timpf, during an appearance on the late-night political comedy show, Gutfeld! expressed her disbelief at Sydney Sweeney's American Eagle ad outrage.