With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

The NHL's newest team, the Utah Mammoth has officially launched their first collection of licensed NHL merchandise just one ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

General manager Bill Armstrong said he's open to trading the fourth-overall pick. Here's who that could land him.

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth. The ...

Kerfoot sported the team’s black home jerseys that feature the primary logo of the “Mountain Mammoth” as the crest of the jersey. Durzi wore the white away jerseys that feature “UTAH” written ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The post Where Does Utah’s New Mammoth Logo Rank In The NHL? appeared first on ...