Longhorns, Dick's Sporting Goods strike multiyear sponsorship deal
In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...
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Dick's Sporting Goods Named Official Retailer for Texas Longhorns in Multi-Year Sponsorship Deal
Dick's Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to ...
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Texas churned a profit after earning nearly $332 million in athletics revenue last year
Texas athletics earned $331.9 million in revenue in 2024, the university announced this week. Meanwhile, the Longhorns ...
Texas Tech Athletics honors Hougland for decades of service
LUBBOCK, Texas (KCBD) - Texas Tech Athletics recognized associate athletics director and director of broadcast services David ...