The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share social posts about BMO.

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

Social media can be a double-edged sword for small businesses. On one hand, it represents a free and effective way to reach out to your audience and expand your reach. But on the other hand, it can ...

Long-form content can showcase true expertise, demonstrate value and build trust with consumers, but getting audiences to ...

With the emergence of short-form video content, brands now have an unparalleled opportunity to engage with audiences in novel and profound ways. In today's rapidly evolving digital landscape, where ...

Learn how brands can create engaging content and social media strategies with expert internal advice from industry leaders.

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, ...

WASHINGTON (Gray DC) - The Trump administration has developed a communication strategy that relies on viral moments, ...

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the internet, or one of the many recent books ...

Despite the inherent downsides and dangers related to social media, it does offer many benefits. For example, you may use social media to stay in touch with faraway family members or reconnect with ...