At Bucherer AG’s flagship boutique in Geneva, most anyone looking for a new Rolex Daytona is probably going to be ...

As Rolex’s iconic sports watches continue to wane in value—even dipping below retail prices—the dressy Rolex Day-Date 36 shot ...

The Rolex Daytona with an "exotic dial" belonging to Paul Newman was for a few years the most expensive watch ever sold.

That created a glut, which has lowered prices. If you’re willing to swim against the current, now is a great time to swoop up icons like the Rolex Submariners and GMT Masters. Buyer’s markets ...

Is a bottle of Macallan 1926 a better investment than a bar of gold? The RealReal used Knight Frank data to explore wearable ...

The reimagined Datejust takes inspiration specifically from “TiFFANY.” The song, featuring fellow rapper Gunna, has garnered ...

Pre-owned Rolexes are among the most sought-after watches in the luxury market, both by collectors and watch enthusiasts.

Federer was spotted wearing the Rolex GMT-Master II, a striking timepiece that blends his trademark elegance with precision engineering.

The Barca star and other Gen-Zs like The Kid Laroi are leading a trend for cool kids getting hooked on lowkey OG Rollies like ...

A Rolex is often considered the ultimate luxury item, but it comes at a hefty price. When you're looking at spending $10K on ...

Warren Buffett says you only have to do 'very few things right' in life — as long as you don't do too many wrong things. 3 ...