In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Update: November 15, 2024 at 9:44 a.m. ET Nike has formally announced the Monopoly x LeBron 22 collaboration, which will ...

The final “Woj Bomb” of the esteemed NBA reporter Adrian Wojnarowski has now been turned into a commemorative sneaker.

It is impossible to watch NFL games on Sunday afternoons without noticing a player wearing custom Nike Kobe cleats. Football ...

The Jordan One Take 5s are now on sale at Dick’s for only $54, a rare 46% discount on the normal $100. While the reviews from ...

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

New Balance is introducing a new lifestyle sneaker making maximum use of the Fresh Foam midsole that appears in many of its ...

Best Nike Jordan Shoes ... Men's Jordan Max Aura 5 running shoes. These high-performance shoes are designed for comfort and ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...