Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Foot Locker has recently pushed more deeply into the basketball category, leveraging partnerships with brands like Nike and ...

Though several trends emerged, the continued ascent of two brands in particular stands out: Asics and Puma. “I applaud Asics ...

Charlotte Hornets guard LaMelo Ball's fourth signature PUMA sneaker is dropping in the "Iridescent" colorway on November 15.

See the game like LaMelo Ball, Breanna Stewart, Scoot Henderson, Flau’jae Johnson, and the newest PUMA Hoops athlete Tyrese ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

With accelerated sales growth in Q3 and EBIT meeting expectations as well as a strong orderbook for Q4, we're on track to meet our full-year 2024 outlook. This success is due to the great engagement ...

Danielle Guizio first got her hands on the newly revived PUMA Speedcat silhouette when she teamed up with the footwear imprint for a friends-and-family PUMA Speedcat Mesh collaboration in a ...

The collaboration between Ball and PUMA has developed the LaFrance collection, an off-court sneaker line. The latest edition ...

Who has the most 5x5 games in NBA history? Houston Rockets legend and Basketball Hall of Famer Hakeem Olajuwon has the most 5x5 games in NBA history with six. With his 5x5 game on Halloween ...

and breathed life into basketball in Canada. "He brought eyeballs to the Raptors and to the City of Toronto and to the NBA as a whole, people who otherwise would have either not been paying ...