In the world of beauty products, the men’s grooming category used to be an afterthought. There were plenty of intriguing individual products available, but as a whole, the market was so small that it ...

Mass market retailers are expecting the men’s grooming market to pick up this year as more people return to the office and social activities increase. Consumers who acquired DIY grooming skills during ...

Having an adequate men’s shower routine says a lot about your personal grooming etiquette. It shows you value your looks and put serious thought into every detail before hopping in the tub. If only ...

Thirty years ago, men’s grooming was synonymous with shaving cream and a bar of soap. Beauty industry veteran Chris Salgardo knows that, today, men want more from their skin-care routines. Atwater is ...

As the old saying goes, “Grooming is next to godliness.” And while that may be a bit of an exaggeration, a well-groomed man indeed looks much more presentable than one who doesn’t bother to look his ...

Honasa Consumer recently announced the acquisition of BTM Ventures, which owns Reginald Men, a premium men's skincare brand.

This holiday guide features grooming products from brands that truly cater to Black men's textured hair and melanin-rich skin ...

Discover top medium long beard styles for men in this ultimate guide, packed with grooming advice, styling ideas and easy ...

Sales of men's grooming products are on the uptick, but mass marketers need to fine-tune messages to halt migration of younger shoppers to online. How to market men’s grooming is a conundrum that has ...

Grooming not only makes you look more attractive but gives you a healthy dose of self-confidence. I would like to inform you about the importance of being well-groomed during office-hours. If your aim ...

The pandemic drastically changed the personal care industry as few people could personally visit those facilities and several salons shut down. However, Himanshu Adlakha, a former executive with LG ...