You can now select a pair of shoes or sneakers from search results and check how it would look on you. No feet pics necessary ...

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...

Virtual try-on technology aims to reduce the return spiral by letting shoppers preview items more realistically before ...

Cole Haan ballet flats that are a closet essential because they're lightweight and can be paired with everything in your ...

The chemicals and body residue that can be present on new clothes are sometimes referred to under the umbrella phrase “store ...

If you are trying to level up your wardrobe and get inspired by someone completely unapologetic in their style, G‑Dragon is ...

The fashion industry has always been at the forefront of innovation, from the invention of the sewing machine to the rise of ...

Google is enhancing its AI-driven shopping tools, allowing users to virtually try on shoes. This feature, introduced earlier this year, lets shoppers visualise footwear from home. Initially, Google ...

In this article, Vibhor Gulati of Defodio Digital unpacks how India’s festive season is reshaping influencer marketing, from polished promotions to participatory storytelling.

At this year's New York Fashion Week, Ralph Lauren introduced its first AI styling assistant, Ask Ralph. This debut signals that generative AI is moving to the forefront of brand strategy, a shift ...

New studies have shown that renting garments is one of the best ways to reduce your textile waste impact. Here’s a curated ...