Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Coco Gauff’s sponsor has been accused of dressing her in “revealing” outfits for her matches. The world No. 3 signed a deal with New Balance when she was just 14 and now has her own custom ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

In the end, choosing the right pickleball shoe depends on your specific needs—whether it’s stability for intense play, ...

The leading ladies of tennis this season, Iga Swiatek and Coco Gauff, among others, made headlines with their impressive results.

who has worked at New Balance for nearly three decades. Preston is keeping the 118-year old company close to its performance running shoe roots, partly through sponsorships of the New York City ...

Coco Gauff of the United States after winning the WTA Finals in Riyadh. (Photo by Clive ... [+] Brunskill/) . Tennis star Coco Gauff recently shared that s ...

Aryna Sabalenka recently teased a new custom tiger-themed logo which sparked speculations among tennis fans ... She posted a photo of her Nike shoes, which had a tiger logo on it.

Throughout the Indiana State Museum’s three floors, TAY/gate attendees spin around in swishy purple skirts and balance on the ...

The British designer ruled haute couture. Now she’s set her sights on retail in her new role as Uniqlo’s creative director.