The latest collaboration between LeBron James and Hasbro brings an exciting fusion of basketball culture and the iconic ...

Update: Half a year after being first spotted, Nike has finally unveiled its “Seattle Supersonics”-themed take on the SB Dunk ...

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

Jaylen Brown and Nike's long-standing feud took a wild turn after the recent handshake incident involving Brown and Giannis ...

Expanding upon last season’s HemisFair origin storyline, the 2024-25 NBA City Edition theme highlights San Antonio’s ...

The 2024-25 Nike City Edition uniforms blend each organization's history with ties to their respective city. NBA.com Staff ...

Nike has slashed their prices on various sneakers for their early Nike Black Friday 2024 sale. Some discounts in the Nike ...

The UConn Huskies women's basketball team is set for an intense 2024-25 season, aiming for a national championship run. There will be a lot of expectations on their star player, Paige Bueckers.

The company added that a former college basketball player and key member of Nike’s senior leadership team, Miller will continue to report to Hill. She will lead and grow the company's athlete, league, ...

The Lone Star state has been a prideful and productive one in basketball for a good while, and it's got better odds than any other to produce a Final Four team in 2025. Outlook: The Cougars ...