The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

Nike Inc. announced an extension of its five-decade partnership with LSU (Louisiana State University) to 2036 while also ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Nike announced Thursday that it's agreed to a long-term extension with the LSU Tigers that will see the school's athletes ...

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

LSU has extended its partnership with Nike through 2036, including a brand-new NIL program that involves select LSU athletes.

Emma Raducanu began her tennis career with ASICS before switching to Nike in 2018. According to tennis podcaster Craig Shapiro, Raducanu is leaving Nike for Uniqlo in 2026.

With LSU’s huge deal with Nike and its ongoing negotiations to build a new arena, too much has been kept secret, Faimon ...