Women’s sports is finally prioritizing performance data collection and analysis needed to enhance training regimens for ...

Today’s guest op-ed is from Phil Andrews, Chief Executive Officer of USA Fencing. We all know the thrills of sports. For USA ...

A Financial Boost or a Strategic Gamble?Barcelona’s new €1.7 billion (£1.4bn; $1.8bn) deal with Nike, as reported by Dermot ...

Caitlin Clark, Paige Bueckers, and Juju Watkins are rising basketball icons, shaping the future of the WNBA and Nike’s legacy ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company ...

The advert's star-studded line-up includes football ... The campaign showcases a selection of key Sports Direct products from Puma, Adidas, Under Armour and Nike. David Clark, chief customer officer ...

“We believe sports have the power to show ... a professor of media culture studies with Otsuma Women’s University, welcomed the commercial. “Nike’s video is a graceful message that says ...

The four-time Grand Slam champion is an activist and outspoken proponent of ... of youth sport and the next chapter of inclusive youth sport coaching. Scenes from Naomi Osaka's Nike event in ...

Barcelona’s new €1.7 billion (£1.4bn; $1.8bn) deal with Nike, as reported by Dermot Corrigan of The Athletic, has sent ...

This extends their long-standing relationship and showcases their dedication to the sport and its ... s inception, Nike has committed to a shared vision for girls and women’s basketball ...

The women's basketball community has been buzzing over the past few days, ever since Annie Costabile of the Chicago Sun-Times wrote an article that alleged the ...

Advt Some staggering numbers that bring the value of sports marketing to life –Nike’s 1984 signing of ... So what makes the athlete fees, advertising costs and tournament sponsorship rights ...