Today’s guest op-ed is from Phil Andrews, Chief Executive Officer of USA Fencing. We all know the thrills of sports. For USA ...

A Financial Boost or a Strategic Gamble?Barcelona’s new €1.7 billion (£1.4bn; $1.8bn) deal with Nike, as reported by Dermot ...

“We believe sports have the power to show ... a professor of media culture studies with Otsuma Women’s University, welcomed the commercial. “Nike’s video is a graceful message that says ...

The advert's star-studded line-up includes football ... The campaign showcases a selection of key Sports Direct products from Puma, Adidas, Under Armour and Nike. David Clark, chief customer officer ...

Barcelona’s new €1.7 billion (£1.4bn; $1.8bn) deal with Nike, as reported by Dermot Corrigan of The Athletic, has sent ...

The women's basketball community has been buzzing over the past few days, ever since Annie Costabile of the Chicago Sun-Times wrote an article that alleged the ...

Advt Some staggering numbers that bring the value of sports marketing to life –Nike’s 1984 signing of ... So what makes the athlete fees, advertising costs and tournament sponsorship rights ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Nike and Adidas have also made a mess of their distribution. In recent years the pair have cut ties with some big sports retailers ... and recently launched an advertising campaign with Zendaya ...

Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social ...

Slowly but surely though, the portrayal of women in advertising ... s campaign of the 50s; and Sport England’s 2014 ad This Girl Can. “The Museum of Brands is excited to be partnering with the History ...

In the first year that retailer Soccer.com has had all 14 NWSL jerseys available, they’ve seen plenty of demand amid an ...