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For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important. As recently as three years ago ...

Remember themed popcorn buckets? Of course you do. Well, there’s more where those came from. The upcoming Minecraft movie is ...

It also looks like you eat the popcorn out of the zombie’s head, and it’s about time they have a taste of their own medicine. Be sure to catch the Minecraft Movie in theaters starting April 4 ...

Movie theaters have embraced commemorative popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend and add value ...