"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Influencer marketing is evolving fast, with consumers demanding entertaining, authentic and participatory content. This shift is reshaping the beauty category and opening the door for unexpected ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

ARLINGTON, Va., /PRNewswire/ - Retailers are accelerating investments in in-store innovation, but many struggle to ...

Misalignment of perception is the main cause of failed organizational transformation initiatives. The solution is to ...

Sustainability isn't just about the environment. It also means preparing for retirement and sustaining a way of life.

A look at how Collier reshaped women’s basketball in 2025, on the court and as co-founder of Unrivaled, a player-owned league ...

Tax hikes on dividends and savings risk dismantling the “Bank of Gran and Grandad” by eroding the surplus income retirees ...

It was an event designed to give emerging brand strategists with 0-5 years of experience an opportunity to receive direct feedback from senior industry leaders.

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

The Island’s wild blueberry growers are voting on a proposal to create a new marketing board that would collect mandatory ...

The company's latest funding announcement caps off a year of tailwinds that propelled growth for home equity investment platforms and related lending products.