How paid, earned, shared, and owned media shape generative search visibility

See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in ...

Why We Need Systems Thinkers, Not Just Button Pushers In Marketing

That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...
Investing

NIQ receives TikTok marketing partner badge for media mix modeling

NEW YORK - NIQ, a global consumer intelligence company with a market capitalization of $4.55 billion, announced Monday it has received a partner badge in TikTok’s newly launched Media Mix Modeling ...
The Bakersfield Californian

NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge

NIQ, a global leader in consumer intelligence, has earned a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program – a focus area within TikTok’s Marketing Partners Program. The ...
Morningstar

Analytic Partners Positioned as a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for ...
IEEE

EM-Mamba: An Edge-Mix Enhanced Long-Range Sequential Modeling Mamba for Kidney Segmentation in CT Scans

Abstract: Manual delineation of the kidney region in CT scans is a laborious process. Although existing models have achieved remarkable success in the realm of automated segmentation, they still ...