MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

At SGF, leaders discussed how expectations, personalization, and data-driven marketing are redefining how brands connect with ...

Sustainable investing doesn’t work. ESG is just marketing. Impact investing is a club. We’ve heard it all, and after decades ...

One of the most profound shifts in 2025 is one of definition. Agencies are expanding the definition of what "diverse-owned" means. While initially the emphasis was on Black-owned retailers, prompted ...

The gap between the "beautiful smile" patients demand and the clinical realities of delivering it seems to widen every year.

It’s not enough to ask what the technology can theoretically do. Leaders should press vendors on precisely what the workflow ...

The US Department of Agriculture revealed a plan on Oct. 22, 2025, to “fortify” the American beef industry, strengthen ...

Brex reports effective expense account management is vital for tracking business spending, ensuring compliance, and ...

The unified digital model will be rolled out to 80+ Roca factories worldwide, solidifying digitalization as a strategic ...

JANA Partners teamed up with NFL star Travis Kelce and executives Glenn Murphy and Dave Habiger to acquire a 9% stake in Six ...

Some owners of agritourism-based businesses in the county north of Seattle say some proposed code changes put their ...