For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

The Drum caught up with Procter & Gamble’s chief brand officer just before he delivered his keynote address at the ANA ...

Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global ...

London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling repetitive tasks while maintaining consistency across channels Strategic ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

From spotting red flags early to prioritizing global experience, here are my top nine strategies for cultivating marketing ...

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

In today’s relevance economy, sport is the asset that consistently outperforms. But showing up in the right kit isn’t enough ...

If you want to grow your practice, building a high-converting sales funnel is a skill that’s worth developing. Developing ...

If you’ve ever walked past a Subway restaurant, caught a whiff of that delicious bread cooking and immediately felt hungry, ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...