Nike's once red-hot Jordan Brand could be losing its cool. In the last five years, Jordan Brand has more than doubled its top ...

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

The Jordan Heir series “builds on Jordan Brand’s legacy of innovating with the female basketball player at the forefront, beginning with the 1998 release of the women’s Air Jordan OG — the first model ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

Georgia women's basketball defeated North Carolina Central ... Leader Javyn Nicholson, who averaged 8.7 per game, graduated alongside Jordan Cole (4.4) and Destiny Thomas (5.3) and senior guard ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the only active high ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Following in the footsteps - literally and figuratively - of former and current LSU women's basketball stars Angel Reese ...