A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

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The Jaguar logo design doesn't just look cool ... If that dividing line splitting the two letters were not there, it would be an entirely different image, potentially confusing or abstract. Strangely, ...

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Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap ...

Former NFL quarterback and Tampa Bay Buccaneers offensive coordinator Byron Leftwich interviewed for the Seattle Seahawks' ...

After interviewing coveted coaching candidate Ben Johnson during the Detroit Lions' first-round bye in the NFC Playoffs, the ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...