A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

Reports suggest Jaguar’s own design team was blindsided by the company’s redesign, and claims the process left them on the ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

Gareth Jones, then 17, was behind the wheel of a white Dacia when he collided head-first into an oncoming Jaguar, leaving both his passenger and the driver of the car he hit with life-changing ...

“I'm not your typical car designer,” says Gerry McGovern, the chief creative officer of Jaguar. “I don't collect cars. I collect art. I’m much more interested in the idea of ...

The simplified "H" forgoes the square frame found on the current logo and borrows a key element from its previous 60s-era ...

The Independent's Electric Vehicles Channel is sponsored by E.ON Next. The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that ...

A 1967 Jaguar E-Type, upon which Henry Ford’s famous line ‘you can have it in any colour as long as it’s black’ is based – no, wait, not that – is up for auction. The special bit here ...

As markets opened this morning, the pound headed towards the $1.21 mark, the lowest level since November 2023. UK borrowing costs are also up, along with the oil price. Meanwhile, read our posts ...

Here are some before and after pictures of the company's wordmark and logo. Here's a look at how the new wordmark and logo will appear on storefronts. Social media users react to Walmart's logo ...