JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...

It remains to be seen if merchandise bearing the names of brands like Aeropostale, Eddie Bauer and Nautica, all now aligned with JCPenney, will make their way into JCPenney stores.

The new Catalyst Brands has over $9 billion in revenue, 1,800 store locations, 60,000 employees and $1 billion of liquidity.

Plano-based JCPenney and SPARC Group have joined forces to establish a new entity, Catalyst Brands. The move brings together a portfolio of iconic American fashion brands. The newly minted Catalyst ...