When going through a proper fitting, we know that finding the right head and shaft combination plays a crucial role in lowering your golf scores. There’s also another key part of the club that often ...

Just when you think we’ve hit peak golf grip tech, Golf Pride proves once again that there’s still plenty of gas in the tank when it comes to new grip innovation. The brand is firing on all cylinders ...

The perfect golf grip is one of the most important factors that determines success in golf, and this crucial fundamental of the golf swing is something all amateur golfers can master with the right ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

WHAT YOU NEED TO KNOW: Golf Pride launches its softest grip ever, the CPX. The grip, which is made of the softest rubber compound in company history, builds traction through a raised diamond-quilted ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Another reason many golfers overlook their grips is that, just like your favorite pair of shoes, grips wear down slowly over ...

The name’s Pride, Golf Pride. They’ve got a license to grip. It’s an odd job, granted, but You Only Grip Twice. Especially if you’re The Man With the Golden Grip. Are those enough James Bond-related ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...