Forbes columnist Jack Trout weighs in on General Motors’ branding strategy ... Sloan separated and gave each brand its own distinct character and limits.
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A 1945 Educational Animated Short by Disney and General Motors About the Proper Use of Hand Tools“The ABCs of Hand Tools” is an educational animated short that was made by Disney and sponsored by General Motors in 1945. The film uses a character named “Primitive Pete” to demonstrate ...
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