Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

Ford is ending production of the F-150 Lightning truck and pivoting to focus on manufacturing hybrid vehicles and smaller electric vehicles.

After years of bold EV promises, Ford is retreating from the F-150 Lightning and rewriting its electric future.

Ford cuts F-150 Lightning production as CEO Jim Farley shifts strategic focus to hybrids and affordable EVs, taking massive $19.5 billion charge.

Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other plans.

Interest in EVs has declined in the U.S. amid President Donald Trump’s assault on Biden-era clean energy programs, including the gutting of generous incentives to build and sell electric cars domestically. So Ford is focusing on using its battery development to power a Trump priority: artificial intelligence data centers.

Although the sector’s future is cloudier than it once was, experts say a eulogy for automakers’ electric dreams would be premature. The country’s automotive future doesn’t look as electric as carmakers had once hoped.

Ford Motor Company is scrapping plans to manufacture a next-generation electric pickup truck at BlueOval City in West Tennessee, looking instead to gas-powered pickup trucks with more stable paths to profit.

The F-150 Lightning’s lack of range has been a big point of contention on social media. One good example is on the F-150 Lightning Forum page, entitled “Range Not Close to Advertised”, where Nater posted:

Read: Jim Farley Warns Europe It’s Selling Its Future To Chinese Carmakers. Much of Ford’s early EV effort hinged on the F-150 Lightning. Promoted by some as a cornerstone of

Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles