Fender invited music fans to design their own Telecaster. They received over 1,500 applications – and turned four into a reality

Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to ...
wallpaper

Fender American Professional Classic models are the pinnacle of the guitar maker’s craft

In the Fender guitar factory in Corona, California, beneath the gaze of the game-changing riff-masters (Jimi Hendrix, Phil Lynott, Jeff Beck) whose action-shot portraiture hangs high on the walls, the ...