Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

On has had a dream run, besting incumbents in the athletic shoe industry. With record sales, the Swiss company is still chasing "radical innovation." ...

Joe Burrow walked into the Cincinnati Bengals ' Week 1 game against the New England Patriots with a tan sweater, dark pants ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

We bring you the latest fashion, shoes and womenswear Black Friday deals including on Oodie with our writers finding best ...

Puma has reissued the King Indoor for 2024 with a stitched leather upper, a pitch-inspired lace shroud and a gum outsole.

And as the keen fashion eye of Newcastle Jockey Club explains, if you have the chutzpah to carry off the look, anything is ...

Both a five-a-sider’s go-to and a core part of modern style tribes from the late nineties onwards, the PUMA King Indoor takes ...

Smith then focused on the fashion-sports niche rather than styling musical ... Maison Margiela pants and shoes from Dior. His fits this year even served as inspiration for Halloween costumes.

Sha'Carri Richardson has taken the internet by storm since she shared her photos from the upcoming Nike footwear collection, ...