PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A branded pay-per-click (PPC) campaign uses keywords and terms that include your company’s ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...

While there may be a bit of a learning curve for in-house and small business search marketers, Jennifer Laycock notes that they can advance without costly detours by avoiding these five paid search ...

The Actual Impact of PPC on Sales [Case Study] PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more visits mean more sales ...