Ford’s F-150 Lightning is losing ground in the US with new electric pickups like the Tesla Cybertruck and Chevy ...

The automaker has a plan to catch up to rivals rolling out high-performing, affordable electric vehicles. But first, it has ...

Ford’s all-electric F-150 Lightning pickup debuted to positive reviews, but in recent months, it has begun to stumble, caught ...

"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

Jim Farley was also critical of large EVs in general, saying they have "unresolvable" problems due to weight and high battery costs.

Ford F-150 Lightning display. Ford offers the F150 Lightning all-electric truck in Pro, XLT, Lariat, and Platinum models.

Ford F-150 Lightning demonstrates how far electric vehicles have come. This electric pickup successfully translates America’s ...

I suggest you try out an F-150 Lightning if you're curious about the Blue Oval's take on an electric pickup truck. It's an interesting compromise, and with the plethora of incentives, it might ...

The 2025 Ford F-150 Lightning electric pickup truck carries over without major changes. For now at least, that includes prices—remarkable, given the unpredictably of Lightning pricing since the ...

Ford Motor witnessed EV sales soar 21.2% in the U.S. in January despite a drop in sales of both its E-transit van and F-150 ...