When customers engage brands online, they are looking for a platform that’s intuitive and easy to use, provides fast loading ...

As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience. Forrester’s B2B ...

They may end up pushing away customers when they adopt digital strategies the wrong way. Banks’ customer experience (CX) and ...

According to Forrester’s “2024 US Customer Experience Index” rankings released in June ... to provide seamless customer and ...

Forrester’s VP principal analyst Paul Miller reveals the ... A major carmaker will make significant cuts to its digital team The automotive sector is struggling to cope with electrification, ...

Omnicom Media Group, the media services division of Omnicom, has been named a "Leader" among global media management services ...

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product ...

BOSTON, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Snyk, a leader in developer security, today has been recognized as a Leader in The Forrester Wave™: Software Composition Analysis Software, Q4 2024 report.

In the report, Forrester evaluated 10 top sell-side platforms (SSPs) based on 33 criteria spanning three categories: current offering, strategy, and market presence. PubMatic received the highest ...

CMOs and CSOs will aim to reorganize, but half will fail to fix what ails them. Only 12% of marketing leaders believe that their teams' current organizational design will help them effectively meet ...

According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 ...