Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Dell targets AI server market, poised for growth with liquid-cooled servers and a strong revenue forecast, offering upside ...

Dell is ditching its old naming system for PC products. The company is dividing its PC line-up into three categories: Dell, Dell Pro, and Dell Pro Max. Dell executives said Apple didn't own the ...

In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...

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Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach ...

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(Bloomberg) — Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer ... Another said “your branding sounds ...

Dell has just unveiled two new ... effect the outcome of your work if your doing image or video editing, and just generally make a display disruptive to your workflow. Finally, there’s the ...

Major PC maker Dell has taken the ... which has accrued a pedigree of its own in recent years. Others are pointing out the similarities of Dell's new naming convention with those used by Apple ...