Not for Cloudflare CEO Matthew Prince this year, who told us he spent the first three days of this year's Davos barreling down the nearby ski slopes with clients and some members of the US ski team.

DAVOS: As the rich and powerful of the world debate here the 'collaboration in an intelligent age' over the next five days, this small Swiss ski resort town will also offer them its own history to ...

The skiers are attending the annual gathering of the world’s elite better known as Davos, after the Swiss town it’s held in, to attend to a few duties. Street, along with U.S. Ski & Snowboard ...

Otherwise, Davos would fall back upon its underlying purpose, as the provider of one vast, international networking jamboree, with some skiing attached. That’s the real reason why they bother.

BI's takeaways and memorable moments from Davos, including 'FOBO' — fear of becoming obsolete — and how a CEO traded the meeting room for the ski slope.