A random search of Craigslist lead to Lauren Kushner’s “career defining move” where she met lifelong colleagues who joined in ...

If the industry wants to stay relevant, it must start valuing consistency as much as creativity,’ says FCB Kinnect’s Neville ...

Leagas Delaney South Africa, CEO Ray Langa shares his insights from a recent trip to the West Coast of the USA ...

The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

The new work is from the tech brand’s TBWA\Media Arts Lab agency.

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising ...

AI’s role in creativity is expanding, shaping a new creative economy that’s redefining how the advertising industry operates ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Discover how Sachin Tendulkar's suggestion transformed Shah Rukh Khan's iconic Pepsi ad. Prahlad Kakkar recalls the creative ...

Netflix says that generative AI presents a significant opportunity to deliver benefits to its members, creators, and business ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...