Peacock, a streaming service by Comcast-owned NBCUniversal, said on Thursday it will raise prices by $3 later this month and begin testing a new narrowed-down tier for users.

Peacock, the flagship NBCUniversal streaming outlet that will add NBA games to its lineup this fall, is raising the price of its subscription plans by $3. Starting next week, Peacock Premium will cost $10.

Viewers who ditched pricey cable bundles in favor of cheaper streaming services have found their total monthly subscriptions are adding up.