Oberholzer-Gee, Felix, Dennis Yao, Britta Kelley, and Lizzie Gomez. "Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children." Harvard Business School Case 712-463, February ...
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Revealed: Breakfast cereal boss who launched 'look at me now, Dad' advertising campaign is the son of a multimillionaire oil tycoonKit Gammel,32, is the co-founder of Surreal cereal His father is Sir Bill Gammell who has a reported net worth of £40 million A breakfast cereal entrepreneur who launched an advertising campaign ...
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