Oral-B has emerged as Australia’s Biggest Brand Mover in the latest YouGov list for October.The list, derived from YouGov’s ...

KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the seventh edition of The Quarterly Buzz, tracking ...

Insights were informed by analysis of over 34,000 micro-influencer posts across nearly 1,000 TikTok and Instagram campaigns ...

In an exciting announcement, Xiaomi Nigeria unveiled its new dual-brand core strategy, a forward-thinking approach to better ...

With this year’s B2B World Fest almost upon us, the steering committee member and co-founder and head of effectiveness at ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Given the changing dynamics of brand investment, a new framework to evaluate brand power is needed. Traditional metrics such ...

Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

The e-commerce landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. As the ...

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 4 undervalued ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced the issuance of US Patent No. 12,124,509 titled 'Automa ...