And the balloon drop allows conventions to build to a climactic ending. It’s like “an exclamation point,” Zelizer said. All these decisions are also made with TV cameras in mind.

Can you survive against others and not meet your doom at the bottom of a shark tank? Try your luck in Pop & Drop, which is ...

Hours of work are spent filling them, and the drop lasts about a minute. And, after that fun filled minute, ... Thanks to Twitter, we are able to watch the balloon popping party happen.

Coordinating a drop on the scale of the DNC’s requires a methodical approach. It’s the kind of job, as you might expect, that has to be done on-site, which means the balloon squad’s first ...