Many preorder deals are being offered in conjunction with the iPhone 16 Plus. AT&T is offering up to $830 off with an eligible trade-in and when you activate the phone with a qualifying service plan. You can also finance the phone for as little as $25.84 per month for 36 months.

Looking for the best deal on the latest iPhone 16? We help you find the best options, and explore whether it's worth buying an older iPhone for less

This strategy of pretending to be too special to go for marketing tools worked in the past, but it's no longer good enough. Sometimes, the simplest of solutions work the best. Apple doesn't necessarily need the snazzy new Camera Control button or overemphasise the AI capabilities of the iPhone 16 to make iPhones cool again.