Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
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Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
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Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.
In the past, the battle between smartphones was locked to Samsung vs Apple, but nowadays there are more competitors than ever ...
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...