Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge considers how to prevent the abusive tactics that culminated in parts of ...

It blocks ads by default but also redefines what a browser should remember, and its Forgetful Browsing is an example of this ...

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

Google detailed its approach to handling user security on Chrome using observer models and consent for user action. The ...

Allowing error-prone AI models to browse the web without human intervention is dangerous, because the software can ingest ...

The boss of a new Leyland bar with golf simulator, interactive darts and pool planned for Rimmers Music shop has moved to ...

Customers have noticed that in-car advertisements have started appearing on some Subaru models, and the backlash has begun.