Instagram has announced the release of its new video editing app, Edits, while TikTok, its rival social network, faces uncertain days.
Meta Platforms (NASDAQ:META) is offering compensation to creators on its Instagram short-video platform to promote the service on other apps, CNBC reported Sunday. The report, which cited details a contract offered to a creator that CNBC saw,
The tool is slated to be released on March 13, Adam Mosseri, the head of Instagram, announced. TikTok has since restored service in the US.
Instagram on Sunday rolled out Edits, a video-editing product that appeared similar to CapCut, which is owned by TikTok’s parent company, ByteDance.
Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan. 19 or face a national ban.
With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.
CapCut is a free video-editing platform created, owned and operated by ByteDance. It was launched in the U.S. in 2020. It was the second most downloaded photo and video app in the Apple App Store after Instagram, according to USA Today.
Instagram is launching a new app, Edits, that will immediately become a CapCut competitor when it launches next month. You can pre-order the app on the Apple App Store now, with Google Play Store availability to follow.
TikTok was banned and restored within the same weekend. Find out what other apps owned by ByteDance, are in limbo below.
Instagram’s head Adam Mosseri introduced Edits, the platform’s new video-editing app. Apart from TikTok, it looks like Instagram is also trying to compete with other apps offered by ByteDance. Instagram intends to compete with ByteDance’s CapCut, a video-editing application that went offline in the US alongside TikTok.
While TikTok already returned its US operations thanks to the massive support the incoming President Donald J. Trump pledged, CapCut is yet to be reinstated and be available on mobile app platforms.
Edits is only available for pre-order download from the Apple App Store. In time, it will become available in the Google Play Store.