Discover how conversational AI transforms customer engagement, boosts conversions, and pairs with interactive content to elevate shopping experiences.

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

Consumers continue to seek more convenient payment options when completing purchases. One of these payment methods is a "buy now, pay later" service, which around 60% of consumers have reported using.

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

As a trendy online boutique, you have two choices: a basic browsing experience with static images and lengthy descriptions, or a lively, interactive one with shoppable videos. Shoppable videos not ...

Let’s pause for a moment and consider this: the average person spends nearly 5 hours a day glued to their mobile screen. That's more time than many of us spend eating or exercising! It's not an ...

When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

As third-party cookies phase out, it's become increasingly important to use a combination of zero-party and first-party data. At the same time, many people confuse the two or consider them the same.

From the high streets of London to the boutiques of Paris, beauty continues to flourish despite economic uncertainties. But what's really interesting is how the industry is changing. Today's beauty ...

As marketers, we often plan in quarters but shoppers don’t live by calendars. They live by moments. Summer is packed with them: music festivals that light up social feeds, global sports events that ...

User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ...

In the digital age, email remains a critical communication tool for businesses of all sizes. From startups to multinational corporations, everyone needs a reliable, functional, and efficient email ...