Droga5, the creatives-driven agency of media organisation Accenture Song, has won the highly sought-after Optus media account ...

Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns ...

The internet advertising market in Australia grew 11.6 percent year-on-year in the first quarter of this year, reaching $4.2 ...

Australia’s Connected TV (CTV) market might be smaller and younger in comparison to the US, but we’re fast heading in the same direction, says Samsung Ads' Richard Wheeler ...

Baby care brands have long relied on sentimentality and functional overload when talking to parents. Communicado tried a different approach.

The Museum of Australian Democracy has teamed up with Independent creative agency Icon to launch a national campaign to fight fake news.

Domino’s Pizza Enterprises, operating in 12 global markets, faced a significant challenge in enhancing its customer relationship management (CRM). The company needed a solution that could deliver ...

Netflix has become the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM. The move comes as Netflix, which started streaming in ...

When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...