This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase ...

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

Specifically, this nostalgic style – reliant on direct lighting and vivid subject isolation – appeals to audiences who ...

After launching an initial test of ads on Threads back in January, which was only available to selected brands in the U.S.

The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter ...

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a ...

Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...