Procurement teams want the most frictionless experience with their agency and marketing partners. Here are their tips on how to foster it.

A new spot with 72andSunny New York marks the Morgan Stanley-owned platform’s expansion into Bitcoin, Ethereum and Solana.

The premium bourbon brand is leaning into high-altitude activations, women’s sports and a 73-year legacy to stay on top as ...

After nearly a year of slapping pharmaceutical companies on the wrist with letters over “misleading” advertising, the Food ...

Advertising isn’t out of ideas. It’s out of humility. Here’s what the people taking our business already understand.

Senior brand leaders convened at this Goodway Group-hosted roundtable to unveil a new formula for growth — one that connects ...

A recent update to the X feed brought ‘Marketing Twitter’ back from the dead, exposing the immense grip algorithms hold over ...

The brand taps into younger consumers’ appetite for nostalgia by recruiting one of its most famous members to remind them why ...

London-based independent agency GentleForces has made its U.S. debut with new creative for lifestyle brand Shinola, following ...

WPP is expected to cut hundreds of jobs by the end of this year. Initially reported in AdAge, Campaign understands that the ...

All updates for Movers and Shakers should be sent to ms_campaign_us@haymarketmedia.com. In the Pitch Room. Allen & Gerritsen ...

The ad industry is facing steady change, but this year’s 40 Over 40 class knows how to keep up. From creating data-driven ...