With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.

The campaign will be launched across digital platforms, television, and social media channels.

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India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global trends of heightened health awareness and a shift towards preventive care. It ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street ...

Oh, 2024, what a thrilling ride, From AI's ascent to campaigns with pride. As the year bows out, let's set our sight, On 2025 trends that are burning bright.

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...

In the ever-evolving and high-pressure world of advertising, human resource departments are experiencing a fundamental transformation. Once viewed primarily as administrative support, HR is now at the ...

Cinema exhibitor PVR Inox has restructured its INR 600 crore media business, with a focus on deepening market connections and driving growth across the country. Under the leadership of its chief sales ...

The festive season in India is a unique blend of emotions, tradition, and togetherness, making it a prime time for brands to forge deeper connections with their audiences. However, standing out amid ...