MATTE will build AI agents, automated workflows, and connected data systems to handle performance marketing operations.

The campaign by RTA and Dubai Police was rolled out in phases, starting with a four-day teaser, a hero video, social media, ...

SV Digital built Yacht Dealer Ocean World up from zero through year-long content and brand architecture strategy.

A look into how the Evercool by Rest launch campaign in the UAE was designed to respond to changing consumer expectations in ...

In his new role, Mashaal will lead HRE’s global marketing strategy, focusing on strengthening brand positioning and leadgen ...

Bacchus' Anouschka Menzies reflects on how consistent leadership, internal resilience and evolving comms speaks volumes in ...

Umniah by Beyon's Dina Al Daoud shares her thoughts on work from WABA, Birkenstock, Al-Futtaim IKEA, Careem and UNHCR.

Gambit Communications has appointed Bassel Barakat as Senior Director, a strategic role that oversees flagship clients in the ...

SQUATWOLF Founder Anam Khalid describes two consecutive record-breaking days, a market-wide campaign moment and a community ...

The 'Built After 30' campaign was brought to life in partnership with production partners Infocus Media and photography by ...

Matrix PR Dubai's Namita Thakkar explains why uncertain times call for more considered, context-aware marketing ...

Fusion5 has appointed Enes Gulacti as Digital Manager and Jon-Pierre (JP) Emmanuel as Media Planner as part of its ...