For years, marketers measured brand campaigns and performance campaigns separately. Today, CTV, retail media and commerce ...

Procol has appointed Shaivya Gupta as its new chief marketing officer. Gupta will lead global marketing and brand strategy ...

Hong Kong-based Wozoyo has appointed Liqvd Asia as its digital marketing partner. The new consumer technology brand will ...

EssenceMediacom has retained Uber's media account across the Asia-Pacific region. This partnership, which began in 2017, will ...

FMCG marketers are integrating connected TV, retail media, and quick commerce channels. They now focus on how these channels ...

Consumers now move seamlessly between screens, expecting connected brand interactions. Connected TV is quietly changing ...

Stellantis has appointed Matt VanDyke and Branden Coté as the new CEOs of Ram and Jeep brands, respectively, in a strategic ...

Domino's Pizza reports higher-than-expected revenue in Q2 as growth in its supply-chain business offsets slower demand in ...

Auto industry faces ₹25,000 crore hit from new EPR rules. SIAM urges government to amend financial provisions in vehicle rules. Accounting standards may block funds and impact profits for automakers.

Connected TV's rapid growth prompts advertisers to rethink video campaign planning. Brands must now identify target audiences and select the right media mix. Linear television remains foundational, ...

Ashrayu Media is bringing a fresh Southeast Asian lens to India's luxury and lifestyle publishing through a landmark ...

HVR Solar Limited has announced Boman Irani as its new brand ambassador to enhance its reach in the expanding Indian solar ...