The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

Long-form content can showcase true expertise, demonstrate value and build trust with consumers, but getting audiences to ...

Social media can be a double-edged sword for small businesses. On one hand, it represents a free and effective way to reach out to your audience and expand your reach. But on the other hand, it can ...

Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's social media marketing and customer care solutions NEW YORK--(BUSINESS WIRE)--December ...

With the emergence of short-form video content, brands now have an unparalleled opportunity to engage with audiences in novel and profound ways. In today's rapidly evolving digital landscape, where ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

Learn how brands can create engaging content and social media strategies with expert internal advice from industry leaders.

WASHINGTON (Gray DC) - The Trump administration has developed a communication strategy that relies on viral moments, ...

Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, ...

Despite the inherent downsides and dangers related to social media, it does offer many benefits. For example, you may use social media to stay in touch with faraway family members or reconnect with ...

We sell seats, not windows.” This was Ryanair’s official response via its X (formerly Twitter) account after a passenger ...

Biased or misleading medical advice shared by social media influencers can cause harm and requires coordinated action by ...